Job Description

Digital Marketer

Location: Hybrid – Occasional in-office collaboration

Employment Type: Full-Time

Pay Range: $70,400-$78,800 annually

About Pacific Health Group

At Pacific Health Group, we are at the forefront of revolutionizing healthcare. You will play a vital role in this mission. We are dedicated to improving health outcomes by addressing social determinants of health and coordinating comprehensive community-based services, particularly through our programs. If you are passionate about making a difference and have the skills to lead in this dynamic environment, we invite you to join our team.

The Digital Marketer will be responsible for creating, implementing, and optimizing Pacific Health Group's online marketing strategy to amplify our mission, engage target audiences, and drive participation in our programs. This role blends creative storytelling with data-driven strategy—leveraging social media, email marketing, paid advertising, and website optimization to connect communities with our life-changing healthcare services. You will collaborate closely with leadership, outreach teams, and our in-house creative team to ensure our digital presence reflects our brand values and directly supports organizational goals.

Key Responsibilities

Digital Campaign Strategy & Execution

• Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.
• Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
• Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings

Traditional Marketing & Advertising

• Plan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements.
• Develop brochures, posters, banners, and other physical materials to support outreach teams and event promotion.
• Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories.
• Manage vendor relationships for printing, signage, and promotional merchandise.
• Ensure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve.
• Track the reach, response rates, and overall ROI of traditional campaigns, using insights to guide future strategies.
• Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact.

Content Creation & Management

• Write, edit, and publish content across social platforms, email newsletters, and website pages.
• Partner with the Publicist and Graphic Designer to produce engaging visuals, videos, and stories for campaigns.
• Maintain a consistent brand voice and style across all digital channels.

Social Media Management

• Oversee daily posting, engagement, and monitoring on platforms including Facebook, Instagram, LinkedIn, and emerging channels.
• Develop strategies to increase followers, shares, and positive engagement.
• Respond to comments, messages, and inquiries in a timely, professional manner.

Analytics & Optimization

• Track and report on key performance indicators (KPIs) for all campaigns.
• Analyze campaign data to make informed recommendations for improving reach, conversions, and ROI.
• Conduct A/B testing to refine ad creative, messaging, and targeting.

SEO & Website Support

• Optimize web pages and blog posts for search engine visibility.
• Collaborate with web developers to ensure the site is user-friendly, accessible, and aligned with marketing goals.
• Update landing pages and service information as needed.

Example Scenarios

Scenario 1: Program Enrollment Push

You design and launch a targeted Facebook Ads campaign promoting Enhanced Care Management services to high-need zip codes. The campaign's video testimonials generate 50% more clicks than previous static ads, leading to a spike in inquiries.

Scenario 2: Event Promotion

You create a coordinated email, social media, and Google Ads campaign for a community health fair. On event day, attendance exceeds expectations, with over 200 new participant sign-ups directly attributed to your marketing efforts.

Scenario 3: Campaign Optimization

After analyzing engagement data, you discover Instagram Reels featuring behind-the-scenes outreach work get 3x the reach of static posts. You shift strategy to prioritize more video storytelling, resulting in higher program awareness.

Success Measures

• Increased program inquiries and enrollments generated from digital campaigns.
• Growth in social media reach, engagement, and community size.
• Higher email open and click-through rates.
• Improved conversion rates from paid ad campaigns.

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